Consider this, 107 trillion emails were sent in 2010. 89.1% of them spam (stats according to businessinsider.com). It’s been estimated that the average office worker receives between 200 to 400 emails per day. Many of that spam. Your one email arriving in their inbox, can it compete for their attention with hundreds of other emails? Fashioning a great newsletter isn’t easy and in your busy day of 100 other things you need to do it usually doesn’t get as much attention. Most people use the prefab templates available with their local newsletter provider but they never quite fit the content just right or stand out like some great newsletters.
To get a good idea of some great newsletters that catch the attention of their recipients view this great blog at www.Designm.ag where they showcase 28 Fresh E-mail Designs. These are actual newsletters that are unique, great graphic designs of art that will grab attention of the recipient and help to improve the click rate of any newsletter.
Consider investing the time, or a designers time in updating the look of your newsletter and then measure the improvement in the clicks and see that it was worth the investment!