SEO in a Recession?

Going into January 2009, I wasn’t 100% sure what to expect.  January is always a web design company’s busy season as companies and retailers have Christmas revenues and are ready to go with all those projects they had been putting off the last 3 months. From everything I’ve seen, business is definitely increasing.  Freelance sites are busier than this time last year, as well industry chat boards and forums are filled with questions.

Businesses should be spending more money on Internet Marketing, which could include SEO, pay per click and online advertising.

Why you ask? The simple answer would be online marketing is much cheaper than traditional print and media marketing and yields far greater exposure.  Instead of paying $2000 for a small newspaper ad or $5000 for a city wide mailer, businesses should opt to spend that money on internet marketing and reach people in the search engines and through online advertising.

A good SEO campaign for 1 year with an ethically priced company would cost less than that one newspaper ad.  How much more exposure would 15 to 30 well ranking keywords in Google yield in a year over one ad in a local newspaper, or one mailer?   Yes, the newspaper or mailer would be seen by far more people but how many of those at that exact moment are interested in what you are offering.  SEO on the other hand, puts your website in front of those looking for exactly what you have to offer.  That is by far the most powerful way any small to medium business can spend their marketing budget in tough economic times.

If you don’t have an SEO company or an internet marketing company, than keep reading below as we’ll give you vital tips on what to look for in a good SEO company.